Reddit Marketing Consulting for Agencies
Train your team to run Reddit for clients — we teach, you deliver.
Lurk to Lead offers Reddit marketing consulting for agencies that want to run Reddit for their clients with their own people. We train and advise your team; your team does the client work and keeps the client relationship.
Who this is for
This is for agencies whose clients are asking about Reddit and who want a team that knows how to handle it:
- 01
SEO agencies.
Reddit threads can appear in Google results, so clients ask about the platform. Reddit training for SEO agencies starts with how the community works, not with tactics.
- 02
Digital, content and social agencies
that already manage community or channel work for clients.
- 03
PR agencies
whose clients want to take part in Reddit conversations in the open.
Not a fit
- If you don't plan to do the client work with your own people, this isn't the right fit.
- If you're a company training your own marketing team, see:
What we help your agency team with
A practical Reddit playbook for agencies covers six steps: choose subreddits for each client and read their rules, disclose both the client's brand and your agency's role, use one account per client, assess risk before launch, agree with the client on what gets published, and hand the process on to new hires. Lurk to Lead teaches this process to agency teams in workshops; a written Lurk to Lead playbook is in development, with a waitlist. Avoid any playbook built on multiple accounts per client, account "warming," or promised results.
We cover the questions an agency runs into when it handles Reddit for more than one client:
- 01
Choose subreddits per client.
Choosing subreddits for each client, and reading their rules before the first post.
- 02
Disclose the connection.
Disclosing the connection, both to the client's brand and to your agency.
- 03
One account per client.
Working from one account per client, owned by the client's brand or a client employee, and never mixing clients in one account.
- 04
Assess risk before launch.
Assessing risk before launch, and deciding whether Reddit suits a given client at all.
- 05
Agree on what gets published.
Agreeing with the client on what gets published, and explaining what Reddit marketing does not promise.
- 06
Hand the process on.
Handing the process to new hires so it repeats from client to client.
The exact content of the workshop is tailored to your agency and agreed after an intro call. The base is the same program as our workshop for in-house teams, adapted to your clients.
How it works
Reddit marketing team enablement starts in one of three ways.
- 01
Agency workshop.
The main entry point: we work with your delivery team. Format and length are tailored to the agency and agreed after an intro call.
- 02
1:1 advice for agency leads.
For owners and heads of service: how to package and limit a Reddit offer.
See 1:1 advisory for agency leads - 03
Start with an audit.
If a client already has Reddit activity:
start with a Reddit audit
Support for your team after the workshop: materials and one follow-up call after a month.
How to evaluate Reddit training for your agency
Whoever you choose for Reddit marketing agency coaching, including us, check the training against these criteria:
- It follows subreddit rulesand the Reddit Rules.
- It teaches disclosed participation,not hidden recommendations posing as ordinary users.
- No account networks, bought accounts or vote manipulation.
- Your team leaves with a process it can repeatfor the next client. That is the point of Reddit marketing coaching for agency teams. A written Reddit marketing playbook can help here; ours is still in development, with a waitlist.
- Nobody promises traffic, leads or rankings.
What we don't do
- We don't run Reddit for your clients — we train your team to do it. Not sure training beats outsourcing? See course vs. consulting vs. outsourcing.
- We don't sell or create accounts, and we don't run multiple accounts per client.
- We don't work with your clients directly. The client relationship stays with your agency.
- We don't guarantee results.
Pricing
Pricing on request: we send a quote after a short call.
FAQ
Do you work with our clients directly?
No. We train and advise your team. Your agency keeps the client relationship and does the work.
Which agency clients is Reddit a good fit for?
Reddit tends to suit clients whose buyers research and compare options in public threads before they buy. Your team still checks each client case by case: whether relevant subreddits exist and whether their rules allow brand participation. Assessing that fit before launch is part of the agency workshop.
Can you run Reddit for our clients if our team doesn't have capacity?
No. Lurk to Lead doesn't post for clients or manage their accounts; we train and advise your team. If you need done-for-you execution, that is a different service from training.
How is this different from your in-house team workshops?
Agencies handle several clients at once, so the topics differ: separate accounts per client, disclosure of the agency's role, and client sign-off. In-house teams cover one brand. See Workshops for in-house teams.
Do you guarantee results for our clients?
No. Reddit communities decide what they upvote, and no one controls that. We teach your team to take part openly and within the rules; outcomes are not promised.
How many accounts should we run per client?
One. It should be a disclosed account of the client's brand or of a client employee, and it should follow the rules of each subreddit.
Can our team take the course instead?
There is no course yet, only a waitlist. Join the course waitlist for your team.
Ready to get your delivery team set up for Reddit?
Tell us about your agency and we'll plan the workshop around it.
Prefer to talk it through first?Talk 1:1 about your agency's Reddit offer