Reddit Marketing Audit: A Clear Report on What to Fix First
A Reddit marketing audit gives you an outside review of your strategy, your brand or employee account, and the subreddits you target. You get the findings in a downloadable report with priorities, and your team carries out the changes.
Order through Telegram or email.
Who the audit is for
It's a fit if you:
- are a founder or in-house marketer who already tries Reddit, or plans to start;
- see posts removed or ignored and can't tell why;
- want an outside view before deciding whether to hire a consultant.
It's not for you if you:
- want someone else to post or run your account for you;
- need another person's negative posts about your brand removed;
- expect guaranteed growth.
What the audit covers
We review three areas. The audit looks at public activity and the material you send us.
Reddit strategy audit
Your goals, the subreddits you chose and their rules, your topics, tone and posting frequency, and how clearly you disclose your connection to the brand.
Reddit marketing account audit
Reddit RulesOne account, either your brand's or an employee's. We look at its participation history, how it fits each subreddit's rules and Reddit Rules, whether the affiliation is disclosed, and possible reasons your posts were removed. Moderators and Reddit make removal decisions, so these are possible reasons, not certainties.
Content
Examples of your posts and comments that you send us.
A review of the brand account, brand mentions, key subreddits and their rules, and Reddit threads that rank in Google for your topics.
What you get: a downloadable report
The result is a written report you can download and share with your team. It contains:
- findings for each area above;
- priorities, so you know what to change first;
- recommended next steps that your team carries out.
Report sections
The report has five sections: Account, Mentions, Communities & rules, Threads in Google, and Fix first.
How the audit works
- You request the audit.
- You fill in a short questionnaire and share links to your account, your target subreddits and your posts.
- We review them.
- You receive the report.
- We walk through the report with you on a 30-minute call.
We review public activity and the links you share. We never ask for your password. You get a written report with a "fix first" list within 5 business days, plus a 30-minute call to walk through it.
Why start with an audit
A Reddit marketing audit is a small, one-time way to start working with Lurk to Lead. You get an outside view and a written result without committing to an ongoing engagement. If you want to go further afterward, that's a separate step.
What the audit doesn't include
We don't:
- post or comment on your behalf, or run your account;
- create accounts or buy votes, or help get around bans;
- remove or hide other people's content about your brand;
- check your visibility in AI answers;
- guarantee outcomes such as traffic, leads, upvotes, Google rankings, or that your posts will stop being removed.
After the audit: next steps
You can stop at the report and act on it yourself. If you want more help:
Frequently asked questions
Our posts keep getting removed by moderators. Can you review our strategy?
Yes. In a Reddit marketing audit, we review your strategy, your brand or employee account, and the posts you share, and check them against each subreddit's rules and the Reddit Rules. The report lists possible reasons for the removals and what to change first. Moderators and Reddit decide what stays up, so we can't promise your posts won't be removed again, and your team makes the changes.
What do you need from me?
A short questionnaire and links to your account, your target subreddits and your posts. We review public activity and never ask for your password.
What exactly do I receive?
A downloadable report with findings for each area (strategy, account, content), priorities for what to change first, and recommended next steps for your team.
Will the audit stop my posts from being removed?
No, and we can't promise it. Moderators and Reddit make removal decisions. The audit points out possible reasons and what to change. The decisions are yours.
Is a Reddit marketing audit the same as a Reddit marketing consultation?
The audit is a small starter format with a written result. Ongoing 1:1 work is separate. See 1:1 advisory.
What should a Reddit marketing consultation deliver?
A Reddit marketing consultation should leave you with written findings on your strategy, account, and target subreddits, clear priorities for what to change first, and next steps your team can carry out. At Lurk to Lead, that starting format is the Reddit marketing audit: a downloadable report with a "fix first" list, plus a 30-minute call to walk through the findings. A consultation shouldn't promise traffic, upvotes, or that your posts will stop being removed.
Do you fix things or post for us after the audit?
No. Your team carries out the recommendations. If you want further help, you can choose 1:1 advisory or a team workshop.
Does the audit cover Reddit Ads?
No. The Lurk to Lead audit covers organic participation: your strategy, one brand or employee account, and the posts and comments you share. It doesn't review paid campaigns. If you need to learn Reddit Ads, Reddit's free official training, Reddit Ads Formula, is a good place to start.